Is your site sexy?

Recently on-line classified sites became very popular among the wide Internet public. Why? From the one hand it is a free advertising for the customers that is worth value for their money, from the other- classified and well-structured information in various categories (businesses, products, services) is very useful for those who are looking for some info as it saves their time. According to one freshly research, on-line advertising begins to outrun printed press, though we know that originally free classified advertising appeared in newspaper media.

For example: France Classified provides you with the all info concerning France as well as specific info about all regions of France. Organised information in categories like: Estate Agents, Bed and Breakfast, Professional Services, Building Services, Cars and Motorbikes, Multi Media and more is the nearest goal for the clients that they achieve very quickly. This site is a great help for the citizens of France and tourists.

Reliable, professional classified web ads on France Classified is the best chance to promote your business on-line and excellent way to access what you are looking for! You see now how it works and what does it mean to be a “sexy site” for a buyer and seller, male and female, young and mature. It caters for all tastes!

How To Print A Digitally Image

If you like taking pictures, downloading and editing it, you also probably want to save them and sooner or later print them. You can do it by simply saving your images onto your personal computer. For you to easily find your images, creating a specific folder is essential.

However you don’t just want to keep them on your computer and save it for life; perhaps you also like to print and frame some your work or build a tangible collection of them. There are many ways to print a perfect carrier for an image. Because its digital they can easily transported, there is no need for special equipment in terms of viewing them, and you produce additional copies easily. However, the process of producing copies is not as simple as it seems. To be able get the best results of prints, first you’ll need to know about some of the factors that affect print quality.

Digital imaging printing is a good choice when you want to print a photo quality images. How to know if your printer is good enough to print a photo quality images? Digital printers measure their performance in terms of the number of ink dots per inch they produce. It is generally considered that 300 dpi is required for photo quality prints. DPI is an abbreviation for Dots Per Inch, and it specifies the number of dots in a square inch that make up an image on a printed page. More dots in a square inch mean a smoother image, whereas an image with a low DPI, the dots may be visible to the naked eye. The recommended minimum DPI is 150, while 300 DPI will make an excellent quality print.

Digital imaging printing is satisfactory, but the printer alone is not enough, you must also put onto consider of what kind of paper you will be using. For photo quality images, it is best to use a name brand sheet of photo papers such as Kodak and Fuji.

A thermal printer is also a good choice. Thermal printers have a color ribbon of Cyan, Magenta, Yellow and Black or the CMYK colors inside of them. With these 4 colors, any color can be printed. The printer reads the color scheme of your image and heat is applied to each color on the ribbon. The result is a near perfect reflection of your previewed photograph, which has been “pressed” onto the photo paper. Thermal prints do not smudge and last a great deal longer than ink-based photos.

Knowing how big a file that needs to be to make a print is also one of the biggest sources of confusion about printing concerns resolution. Size also matters here. The size of the image file determines the maximum size at which it can comfortably be printed before the image starts to break down or become “pixilated”. You can calculate the size of your image by taking the pixel dimensions and dividing it by the resolution of the printer. For instance calculation, if you have a 2,400 x 1,800 pixel image on a 300 dpi printer it is easily be printed to 8 x 6 inches. You can also print it in a larger size but you will lose quality.

Another problem is by matching the color on the screen with the print, the reason is that there’s a big difference between them if your printer is using the color scheme CMYK, while your monitor is formatted as RGB or the Red, Green and Blue color scheme. This can make a big difference in what you preview versus what you print. A tip of advise always perform a checking first, check if the calibration of the monitor is correct and it matches the printer before you print.

Fax Advertising

To many people, fax advertising may seem like an archaic form of advertising. So many people turn to other forms of media for their new entertainment and information about what to buy and what not to buy that receiving an ad via fax may be ineffective. For this very reason fax advertising must be made that much more outstanding to the average consumer when they walk by the fax machine.

When creating a fax advertisement it is important to always keep the customer in mind. Think of things that they would like to see, like pictures and words that will get their attention and come right off the page at them. Making sure that they are able to get there attention and at least read the advertisement is half the battle.

The next step in that strategy is to make sure that the fax advertisement has something that will keep them reading. Incentives are the golden rule for fax advertising. With out something that will keep the customer reading they are most likely going to take the advertisement out of the tray, grumble about it being a waste of their paper, ink or both and then crumble it into a ball and throw it into the garbage. Everyone likes a deal whether it be a discount coupon or a new low rate the customer will want to see something being offered to them for the use of that valued ink and paper.

The final most important note about fax advertising is to make sure that they know how to contact you. Whether it be by phone, fax or website. They need to contact you to take advantage of that great deal that you are offering to them. It would be a complete travesty if they wanted to take up the incentive that was offered through the fax advertisement and then had no way to contact your business. That would be money down the tubes or just nonchalantly given to another competing business that did leave their contact information.

Fax advertising does not have to be a relic from the prehistoric era. There is still life in those fax machines and a great opportunity to spread the greatness of your business. It can be used to its full potential gaining business for your company by keeping customers on their toes so to speak.

Effective Brochure Design

Many marketing companies would be more than happy to assist in creating a brochure design that is professional and have a lovely look to them. However before going to one of these companies or even considering them one must consider what it is the brochure design is supposed to accomplish.

If the main goal of the brochure design is to gain new customers it should be sharp and catchy. Make it something that the customer will notice and not want to toss in the garbage. Also give them reasons as to why they want to do business with you. Keep in mind that you are always in competition and that you will want to win the most customers possible. New customers need to know why you are so wonderful and why it is a better financial investment for them to give their money to you.

Alternatively if the main goal of the brochure design is to get customers that have already done business with you to come back then you are going to need to gear your brochure towards them. Snappy catchy pictures are not necessarily needed in this case. Here they already know who you are and will take a moment to see what you have to say. The best approach for the speech of the brochure is to keep it at a friendship level. They know you and have already spent some money with you. The goal here is to keep them spending their money with you. To do this talk to them like they are an old friend. Let them know that their business with you was greatly appreciated and that you would love to see them again.

Never underestimate the use of incentives given in a brochure design. Bargain shoppers are going to come flocking in to new businesses or return to old companies that they had once used all because they have a coupon in their hand. They love a good bargain and if you give them a good bargain they will love you. Also the average not so bargain crazed customer is going to come to you over the competition that doesn’t give an incentive. Think in the mind of the shopper. For example if a shopper is likely to save $20 on an incentive that you offered on something through your brochure design then that is $20 more likely that they will spend on other or more products.

Keep these points in mind when creating the perfect brochure design and you too will have an effective brochure that will bring in more business.

Creative Outdoor Ads

They are big, bold and beautiful. Billboards have been around for quite a while. In almost all places nowadays you can find billboards of just about every product there is in the market.

No matter how you see it, billboard advertising is on the rise. Compared to other forms of advertising, billboards are a more affordable way of getting your message across to the public.

If newspaper advertising lasts only for a day and a television advertisement last for only about forty seconds, billboard adverting last 24/7.

Billboards can connect easily with potential markets because more people are mobile nowadays - referring to the increasing number of commuters and more time spent outside of the house. Advances in technology have also made billboards more cost effective.

Advances in digital printing have also allowed billboards to be printed cheaply and quickly on canvas. Lately, billboards have been getting pocket-friendly as well.

But before you get your creative juices flowing and before you plunge into the exciting world of billboard advertising there things you need to understand. First, don’t expect the billboard to contain a lot of information. This is not just possible. The number one rule in billboard advertising is simplicity.

This rule simply means that you need to use only a few words to get your message across. But this doesn’t mean that you can no longer make complex, intelligent and intriguing statements. You still can but in the simplest way you can.

Say three balls are thrown to you at the same time. Chances are you will not catch all these balls let alone catch one. Throwing three balls at the same time is like throwing several ideas and message to your audience at the same time.

If you throw one idea at a time chances are most of your readers will grasp it and walk away with the message. But if you throw two ideas at the same time only few will be able to get your message. So pay attention to the golden rule and keep your billboard simple.

The price for disregarding the rule is wastage of thousands of dollars but the reward can lead to huge fame and fortune.  

In billboard advertising it is also important to know your market. It pays to be aware of what your customers need and where most of your customers are to be able to strategically and effectively place your billboard. If billboards are put up in the wrong place and at the wrong crowd you might as well forget your chance of getting a lot of customers.

Money is indeed being made in billboard advertising, lots of it in fact, although trying to keep track of just how much the outdoor-advertising industry is collecting in can be tricky, since there is no system for measuring the budgets and revenues of those connected with it.

But the opportunity is there. Businesses just have to make an effort and take advantage of it.

Advertising On Celebrity Fan Sites

Online advertising isn’t quite the same as advertising anywhere else. On the web, ads are everywhere. In fact it is safe to say that the Internet is one gigantic billboard.

Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images or even taglines don’t cut it. Usually, the people who use the Internet are looking for specific items of information and just tune out the various gimmicks that companies use for their commercials.

This may be because when the net was young and still mostly dial-up, the ads were banner types which were pretty but really heavy. Though broadband has now replaced dial-up, Internet users prefer ads that are light and easy and preferably unobtrusive to their research.

What is the same, whether you advertise online or offline is that people connect with people. In general, they respond better to ads that appeal to their values or feature something they can relate to. They relate better to commercials that feature people.

For example, if your product is about health care, they are more likely to respond to a doctor than to anyone else. If your product is about basketball shoes, they are more likely to respond to a basketball player. Basically, you choose a spokesperson that your prospective buyers will believe or listen to. The only exception to this rule seems to be celebrities. For some reason, people will believe almost anything celebrities say, whether or not they themselves are suited for the product or not.

Now, hiring a celebrity to endorse your product can be a really expensive thing. Most celebrities charge high, after all you are trying to ride on to their popularity. Their manager will make sure that they get the most out of being your commercial model.

Unlike regular advertising, however, there is a way to cash in on the popularity of celebrities without having to pay an exorbitant rate. They are called celebrity fan sites. These are sites about a celebrity that may or may not be owned or maintained by the celebrity who is featured. Usually these sites are run by a fan of the celebrity, hence the term celebrity fan site.

Here is a truth that artists who last long in the industry know. The fans control their world. The acceptance of the public of their image, their composition, their design, their performance determines how much money they will earn.

The fans are also the ones who search the Internet the most about information about their favorite, and some not so favorite celebrities. Celebrities are among the highest searched items on the net. Over 40 million queries about them are made a day.

Thanks to search engines, these celebrity fan sites get quite a bit of exposure. They talk about their favorite singer, actor, model, or athlete. They have interesting information that attracts even more fans of their favorite star.

That’s a lot of traffic that businesses can utilize. All the companies need to figure out is which ones of the many celebrities will their target group be likely to visit. This will help you get the necessary exposure that your product needs.

One way to look at it is as sponsorship. A lot of TV shows or segments are sponsored by various companies. They allow these TV shows or segments to stay on the air. In exchange, these shows flash their logos of their sponsors during commercial breaks.

Online advertising has an advantage here. Unlike TV where the sponsor has to wait for their commercial spot, online advertisers have their ads constantly on the page on specified areas. Visitors can see them all the time as they surf the celebrity fan site. Depending on the agreement, some sites will even allow the advertiser to have their ads on various pages of the site, so no matter where they travel on the actual site, they still see your product on display in a prominent area.

Putting an online ad on celebrity fan sites is a lot less expensive than paying for airtime on television. The cost is a lot lower and you get more exposure since you are not limited to just your national public. Keep in mind that the Internet is on a global scale.

These celebrities have fans all across the world. The celebrity fan sites, being on the net, have a global reach. If your business caters to the international market here is another reason why you may want to place your ad on a celebrity fan site.

People like to be in touch with people. They like to know what’s going on with their favorites. So of course, they will look up news on their idols and voila! When they visit the sites about their favorite star, there’s your ad. Isn’t that great exposure?

People often idolize celebrities because they see something in these people that they would someday like to achieve, whether it is a physical, mental, social or maybe just a financial thing. They long to be as beautiful or as smart or as attractive to the opposite sex. Some may just long to be as fit or as skilled an athlete. Whichever aspect it is that they admire in these stars, if your product is something that can help them come close to achieving that goal, they may just click on your ad.

You will need to do some research to find the best celebrity fan site on which to place your ad. You do want to get the most for your money and there are hundreds of celebrity fan sites out there. You are looking for the one that attracts the most number of fans who are also part of your target market.

If you find the celebrity fan site you like, make sure to check out the contact details of the site owner right away. Most of them will have a link on their site marked as “contact us”. Once you get in touch with them, you just need to negotiate for a prime spot on their site. Don’t wait too long! Other businesses want that spot.

Advertising in Concessions

As is true with any business, advertising in the food concession business is extremely important in order to get the word out that a new business has come to town. However, while it is very important to utilize advertising when you are in any industry, it is even more important to use it in the concession business.

Food concession businesses are working at an uphill climb as far as advertising goes. You don’t have a fixed building. No matter how permanent your location may seem you don’t have an absolutely permanent location. There are many different obstacles.

However, if you use advertising, you can really make a difference in the number of customers you have. There are different types of advertising. There is word of mouth advertising, print advertising, and tv and radio commercial advertising.

One of the best types of advertising is word-of-mouth advertising. The reason this is one of the best is because you don’t do it. For one thing, it’s coming straight from the mouths of your already customers to the ears of your potential customers.

Secondly it’s free. You don’t have to pay for this type of advertising and it is one of the most powerful types of advertising there is. By having great food, great customer service and great value, you can be sure to get this type of advertising. Be careful that you have all of these things because advertising works in both ways if a customer is dissatisfied. Most of the time, advertising is even worse if it’s negative because it spreads faster.

Another type of advertising is print ads. These are becoming more and more obsolete with the ever increasing popularity of the tv, radio, and internet. Some types of print advertising are flyers, business cards, and mail outs. These can all be varying prices ranging from fairly plain and simple to decked out with color copies.

Either way you go try to make a lasting memorable impression. The down side to this is that flyers and mail outs can be considered to be very annoying junk mail. You do not want to alienate your customers by making them angry that you sent them a flyer. This is just something you should consider before you choose your form of advertisement.

Finally we have radio and television commercials. These are great ways to advertise but can be costly. The reason they are so great is because they let you see and hear the advertisement. Something is much more likely to get stuck in people’s minds when it is both seen and heard rather than just read. There is a downside to this, however it is not as negative as that of the print advertising. The down side of the tv or radio commercial is that people get annoyed because there are so many commercials.


The thing that gets you around this as a business is that they have learned to accept that there are commercials that must be run for the tv show or radio show to stay on the air. Another downside however that is a little more detrimental is the increased popularity of DVR, a recorder for the tv that causes people to be able to fast forward through the commercials.

All of these types of advertising have problems of their own. So, before you choose the type of advertising you are going to use, make sure you have thought long and hard about what drawbacks you are willing to accept and which ones you aren’t.

These choices are going to be based largely on the type of advertising budget you have. While there are drawbacks, advertising is necessary to flourish as a business.

Advertising and Promoting Using Articles

A very efficient method to advertise your professional services, the products you are selling or simply to show how educated you are in a particular niche is by using the highly beneficial method of article marketing.

These articles that enclose at the end a short presentation of you or your business can be about various solution to actual problems, about everyday life or any other topic that will interest and inform a reader about the subject.

There are many sites to which you can submit these articles to, or if you have a database of your customers’ emails, just drop them an email containing the article and a link to your personal site or professional site. Over time, it is hoped that your article will be syndicated on websites throughout the internet.

The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone else’s work. There is a huge demand for content on the internet, it's what keeps the search engines hungry, and with so many website owners and ezine publishers regularly looking for fresh content, chances are that your article will not only be used on article directories but also on several other sites.

The more interesting and informative an article is, the more people will read and remember it. Even if you don’t have experience with writing, there are some benefits that may persuade you to give it a try:

-    It may improve the way you convey your thoughts on a subject.
-    It will bring your website visibility.
-    If it’s written well it will may help someone.
-    You can prove your knowledge in your professional areas.

Publishing articles means they have to contain mostly useful information and just a little bit of advertising. If they don’t follow this rule, you might end up with an un-publishable article. The promotion area of the article is usually meant for the end of that article, known as the "resource box".

As an article directory owner myself, I know that there are many authors who insist on placing links to their website throughout the article, but I would suggest that having an informative article with the links to "futher information" in the resource box is a much clearer and better structured approach.

Articles are meant to inform the reader of a particular subject, and not merely persuade the reader to visit your site with every paragraph written. In fact, should you have a good enough article, the reader will more than likely choose to visit the site in your resource box in any case.

I recently received an article that contained 11 links in a 200-word article! This DID NOT include the resource box where a further 4 links were provided. Needless to say the article was rejected, so make sure your articles are interesting and informative with promotion left to the appropriate section.

There are other things you could do with articles if you are willing to spend some money. There are different publicity sites, ranked high in search engines that for a fee will publish your article on their site for a limited period of time. The fee is not high usually, but can provide publicity should you choose this route. But if this choice is the one that appeals to you the most, you must make sure the article is really good, so good that it can compete with all the other articles on that site.

The user can see them all at the same time and you must think of ways to make him choose to read yours. If you have tried and you are not confident you can do it on your own, you can always hire a professional.

A Good Autoresponder

How many free autoresponders have you tried? Really how many? And how many emails did you get through using them? How do you know? How many people opened your followup message?

My point here is that if you have no clue for the answers above you probably are not operating a followup campaign successfully. These are crucial element that must be explored when you are choosing an autoresponder.

Some good steps to take to ensure you are getting what you need out of a autoresponder include... Compare your autoresponder with those of top marketers, chances are they are using the best in the business. You can't go wrong with this step!

Other observations you might make are related to spam filters. Have you ever gotten an e-mail and seen something like this..."F`R`E`E"  Yes this is a good way to beat the spam filters as they won't read Free they will read something totally different. However it can be time consuming going through your article and finding which words are "Danger" words. This can go along way in your marketing efforts. So make sure you find an autoresponder that has a spam rating feature... these features will automatically show you where in your article your "Danger" words are.

Another crucial element of e-mail marketing are your statistics. How many e-mails are being opened can tell you if your subject line is any good or if you did a good job branding your name. If you know your e-mail statistics you are one step in the right direction in optimizing your potential sales. Finding an autoresponder that shows in depth analysis with your followups are also key.

What should a followup contain? Good question... My personally experience suggests directing your subscribers to a full article located on the web. There are some good reasons for this. You can create an excitement teaser in the followup e-mail and beg your article to be read on the web. There is also the chance that since you have an article archive on the web many subscribers will often read more than just your original article. Your subscriber might not be interested in one article but they may find what they are looking for browsing through your previous articles.

Broadcasting! So your subscribers are finished receiving their original followup series... now what? Find an auto responder that allows you to broadcast an update or an offer to the entire subscriber list. Don't let your subscribers go to waste, this feature is a must!

Remember not to bore your hard earned subscribers. Present them with a problem and offer them a solution! Its that easy...

Find my recommended autoresponder on my marketing blog!

How To Advertise Your Web Hosting Business

Advertising your web hosting site

Any new web host will realise that there is a lot of competition in the web hosting industry and it can be hard to establish yourself in the market. I think to succeed as a host you must offer a quality, reliable low cost service to your clients.

No matter how good your service is, if people do not know about your hosting business you will find it hard to break even each month. Every successful hosting company has a well thought through advertising plan. There are many types of advertising available for a host to use to generate new sales.

Search Engine Advertising

Many internet users have used a search engine before to find information, a product or service and for a web site search engines can generate a lot of revenue. As a hosting company it is no different, many new clients can come from search engines.

To take advantage of search engines a host must receive top ranking for popular search terms such as hosting, web hosting, shared hosting and reseller hosting. However this can be a very difficult task, as these keywords have a huge amount of competition for the top ranks.

There are two main types of search engine listings, all search engines offer listings where the rankings are decided on a number of factors such as backward links, web site content, inbound links etc,

Some of the search engines offer paid listings, where the rank of a web site listing is based on the amount paid by the advertiser either for a set time limit or every time a user clicks on the advertiser's ad.

Web Hosting Directory Advertising

Like search engines, advertising in a web hosting directory can bring a lot of revenue for your hosting business and the cost can be fairly low. If your company offers a quality service you should have no problem being added to all the top directories, I would like to say that different directories have their own rules for submissions, and some do have continual operating requirements.

On the whole many hosting directories allow free submissions for your hosting site which can directly bring in traffic to your site, and can also in-directly improve your search engine rankings which will in turn bring more traffic to your site.

Along with free submissions, many hosting directories also offer paid submissions, and/or paid advertising on the web site.

Cost-per-click Advertising

This type of advertising involves placing either a text based or image based advert, and the advertisers' states an amount they are willing to pay for every click their ad receives.

The best places for a web host to use this type of advertising is on web hosting related web site, such as web design, programming or a hosting form site such as Web Hosting Complete.

CPC advertising can be very cost effective, normally only users will click on an advert they are interested in.

Web Hosting Forum Advertising

A web host can usually advertise directly and in-directly on hosting forum web sites, an example is Web Hosting Complete (http://www.whcomplete.com). WHC offer different advertising programs, such as text link and banner based advertising, which can be very effective for hosts.

Advertising on a hosting related site should lower your advertising costs but still generate revenue. Along with the direct advertising, there are subtle ways to generate free traffic from a web hosting forum.

Many of these forum sites do not allow links to external sites to be placed in posts, however normally you can place a link to your web site in your signature. By posting on a forum site, you can place a huge number of free links to your web site in your posts. This can generate a lot of free traffic, and because it is from a hosting related site, it can be highly targeted as well. However this can take a lot of time, because you cannot just post nonsense, your posts must be relevant to the discussions of other members.

Conclusion

In conclusion there are a number of advertising methods a web host can use to generate targeted traffic, some are free but take time and other methods can take money.

I would recommend creating an advertising plan before you start putting money into any form of advertising, the plan should set out how much per month you can spend, and where the money is best spent.

Get ready for the Back-to-School season

Looking for sure-fire ways to promote the events in your school? The search is finally over. Action Printing, Inc. takes care of all the hassles and ensures that your event gets the promotion it needs.

It is an inevitable fact that organizing an event comes with strings of tasks and responsibilities. While coming up with the idea for an event is easy, making it happen requires more than just brainstorming. Action Printing, Inc. sees this need and has come up with several tools to make each school event successful in every aspect.

When Action Printing, Inc. was established on February 2, 1989 in Miami, Florida, it offered full service offset printing. Its products range from business cards, to letterheads, to brochures, and to other types of printed materials. Its success fueled its rapid growth. And soon, Action Printing, Inc. began handling contracts which included various city and state agencies. It wasn?t long before Action Printing, Inc. ushered in screen printing technology. This division allowed them to provide custom-printed materials, such as t-shirts, caps, bags, and a lot others to several local businesses.

Now, Action Printing, Inc. boasts of a huge variety of promotional items which would help launch any school event. Promotional merchandise available includes t-shirts, bags, pencils, stickers, notebooks, keychains, and a whole lot more. The chosen merchandise will carry the school logo, its mascot, or the imprint of the school event.

As an authorized dealer of thousands of promotional merchandise makers, Action Printing, Inc. is committed to represent the most recognized and reliable brand names in the market. Top brand names live up to a certain degree of quality and customer service. Hence, the company?s commitment to partner with such philosophy-driven manufacturers has given excellent results in terms of customer satisfaction.

And since Action Printing, Inc. makes use of the most innovative tools, customers can enjoy the benefits these bring, like the Customizing Center which allows customers to view the imprints they want instantly. The convenience that modern technology brings takes away the guesswork involved when shopping for the best promotional item.

Additionally, convenience is further defined with the launching of the company website in 1997. Interested consumers are able to check out all products offered. Online shopping became possible a few years after, giving customers more reasons to choose Action Printing, Inc.

For those who are trying to find the best means to make an event known, Action Printing, Inc. exists to satisfy those needs. The company, with its wide range of products and services, offers everyone limitless possibilities of promoting events. Plus, its team of professionals will ensure that you get the results you want.

On top of all these benefits, Action Printing, Inc. sees to it that deciding on a promotional item is going to be an easy one. Samples are provided to make the buying experience more comprehensive, effective, and worthwhile.

Promotional campaign is one complicated task. Fortunately, there is one company that is aware of the complexities of promoting an event. So, for unique, reliable, and efficient promotional merchandise, trust only the experts.

Get Paid To Shop & Eat

Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them.

Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered.

I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section.

In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work.


I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying!


Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly. Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low!

Emphasize Benefits,Not Features

What are features? They are descriptions of what qualities a product possesses.

·    The XYZ car delivers 55 miles per gallon in the city.
·    Our ladder’s frame is made from a lightweight durable steel alloy.
·    Our glue is protected by a patent.


And what are benefits? They are what those features mean to your prospects.

·    You’ll save money on gas and cut down on environmental pollutants when you use our energy saving high-performance hybrid car. Plus, you’ll feel the extra oomph when you’re passing cars, courtesy of the efficient electric motor, which they don’t have!
·    Lightweight durable steel-alloy frame means you’ll be able to take it with you with ease, and use it in places most other ladders can’t go, while still supporting up to 800 pounds. No more backaches lugging around that heavy ladder. And it’ll last for 150 years, so you’ll never need to buy another ladder again!
·    Patent-protected glue ensures you can use it on wood, plastic, metal, ceramic, glass, and tile…without messy cleanup and without ever having to re-glue it again—guaranteed!


If you were selling an expensive watch, you wouldn’t tell your reader that the face is 2 inches in diameter and the band is made of leather.

You show him how the extra-large face will tell him the time at a glance. No sir! He won’t have to squint and look foolish to everyone around him trying to read this magnificent timepiece. And how about the way he’ll project success and charisma when he wears the beautiful gold watch with its handcrafted custom leather band? How his lover will find him irresistible when he’s all dressed up to go out, wearing the watch. Or how the watch’s status and beauty will attract the ladies.


The point is to address the benefits of the product, not its features. And when you do that, you’re focusing on your reader and his interests, his desires. The trick is to highlight those specific benefits (and word them correctly) that push your reader’s emotional hot buttons.

Effectiveness Of Internet Advertising – You Bet!

Effectiveness for me is overrated.  That’s why all this hubbub and fuss about finding and then constructing measurement schemes for internet advertising that allow for universal terminology, comparable systems, standardized measurement, scalable auditing, and all the rest just puts a burr in my saddle.  I think we need to get back to the basics.

My mom once told me that it was the thought that counts.  She also one time told me that I was a horrible person, so I don’t take everything that she says as gospel, but on this one I feel she’s on to something.  Thought.  Intention.  These are the building blocks upon which a job poorly done is created and summarily congratulated. 

You tried.  I see you really, really tried…and that’s what means something to me kid.  Keep up the good work.”

That’s the kind of response to failure that we should be supporting, preferring and engaging in on a daily basis.  What’s this overwhelming value that we’ve given to effectiveness gotten us anyways?  The economy’s still going through that crest and trough thing, the dollar’s down, oil’s up, cardiology is in ever growing demand and kids are shooting up schools like its part of the mandatory curriculum. 

Sure, there’s some things that have come with actually meeting high expectations, but do they outweigh the bad?  I don’t know.  If we had some form of effective measurement we could come to a scientifically deduced and pragmatically derived at answer.  But we don’t, so let’s keep it at that it’s the thought that counts.

Contextual Advertising

There are several ways people can make money online. From selling products to advertising. In this article I am going to explain the concept of contextual advertising.

First I will explain what contextual advertising is. Contextual advertising means the advertising of products on a website according to the content the page is displaying. For example if the content of a website was information on a Ford truck then the advertisements would be for Ford trucks for sale, or Ford servicing etc. It picks up the words on the page and displays ads that are similar to those words. Then when someone either performs an action or clicks on your page you will get paid.

Who can use contextual advertising on their website? Any one with content. Real content. Meaning not links or pictures but word content. There are several companies out there that offer contextual advertising programs. Some of the big ones include Yahoo and Google. Although Yahoo contextual advertising is currently only open to US publishers.

Contextual advertising programs sometimes have strict policies that need to be adhered too. Let’s take Google as an example. As mentioned above Google ads can only be placed on pages that have content on them. The most important rule when using contextual advertising is DO NOT click on your own ads. Google has terminated many publishers accounts due to this rule not being followed and have gone to court several times regarding this “click fraud”.

Contextual advertising can be profitable. It can either pay for your hosting and maintenance costs for your website or it can pay for a lot more. There are several people that are making thousands a month from contextual advertising. It all depends on the amount of traffic your website has and the manner in which you place the ads on your page. If you place them in prominent places on your pages then you can expect to earn more.

Advertising Defined

A variety of definitions of advertising exist but the best I've found yet to cover what advertising is can be summed up in the following 2 statements:

ad•ver•tis•ing   n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

Also defined as "the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy products and services" - the advertisers of course.   

Advertising your company’s products and services to your targeted audience is essential to maintain a long lasting and prosperous relationship. If you’re not continually winning your customers over than the competition will.

So, What Does An Advertising Agency Do?

If your business can afford it an advertising agency will really help you allot. Advertising agencies spend all day long just doing advertising for various businesses. They will already know the cost/thousand numbers of the various media available in your area, they'll also have a good idea of what will or will not work well for your type of business. This will come at a price but will definitely be the short track to your businesses success, unless your time is not worth much to you, and in that case go ahead and waste it if you'd like. (:--) A successful advertising campaign will strongly depend on how the advertising agency has designed your advertisements; therefore I've provided the following help.

Tips For Choosing An Advertising Agency 1) The popularity and reputation of the advertising agency 2) The charges / work ration of the advertising agency 3) The working efficiency of the advertising agency

The longevity and overall success of your business can be obtained by the help of a good advertising agency saving you precious time and huge amounts of money should you not know what your doing.

The Latest Types Of Advertising

Now a days advertising on the internet has become a very popular and effective tool to promote and reach your target audience. Known as digital advertising, pay per click advertising or internet advertising marketing, the benefits are huge. Considering the cost savings of knowing ahead of time what the consumer response of one advertisement over the other is will be essential information to a great ad campaign.

With an online advertising campaign you have the immediate benefit of testing of your campaign rather than waiting till it's over with traditional media. Through text advertisement programs like Google Adwords for example you can have a campaign up and running within minutes to test how well various words will be clicked. You can than test this further to ensure the clients that are going to your site are the type of customers you want and not just "tire kickers" so to speak.

Once your online advertisement campaign is able to draw the right clientele you'll be in a better position to launch an offline, more expensive traditional style advertising campaign.

An online advertising agency can help you plan, design and implement internet advertising of your products and services to take the confusion out of the web if online advertising is new to you.  

Many advertising careers exist and have for years. With the advent of the net of course a new stream of advertising career has been opened up for those desiring to work from their computer rather than the traditional face to face approach. Myself, I recommend a combination of both online and offline for total success of your business.

Ad Tracking Increases Your Profits

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.

Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.

1. Which Publications Produce Profits?

When new customers phone or visit you, ask how they found out about you. They might say they found you through your yellow pages ad or your newspaper ad.

Record the responses and resulting sales from each ad. Then, analyze whether each particular advertisement is producing the desired results.

If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.

In mail order, you can key each ad so that you can measure the resulting sales from each publication.

For example, you could add "Dept. A" to your name or address in the ad to indicate the July issue of a particular magazine. Key it as "Dept. B" for the August issue of the same magazine. "Dept. C" could indicate the July issue of a different magazine you advertise in.

Thus, as orders come in, you can track the response and sales made from each advertisement. From that information, you can easily determine the profitability of your ad in each publication.

2. Which Ads Produce Profits?

Not only can ad tracking show you which publications are profiitable to advertise in, but it will also help you measure the effectiveness of the ads themselves.

If you change your ad, and the results for the new ad are consistently better or worse, you can take the appropriate action; either continue or discontinue the advertisement.

Change only one element in an ad at a time.

For example, if you decide to change the price, don't change the headline. Otherwise, you won't know if the difference in results was due to the changed price or the changed headline. For greater certainty, change only one thing at a time when testing your ads.

On the Internet, you can use tracking software and services that will aid you to determine the source of your sales and the effectiveness of your advertising, article writing, and other activities.

So, whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, use ad tracking for increased profits.

A Look At One Creator Of Sports Logos

The members of every sports team wear an embroidered logo somewhere on their sports gear. That embroidered logo is a symbol of pride. The makers of those logos are equally proud of their creations.

Who makes those embroidered logos? Does each city with a professional team have its own set of embroidery experts? If one were to look at the logo for the Philadelphia Phillies, one would get that impression. Their logo contains a liberty bell. It looks like a logo designed by a present-day Betsy Ross.

Yet “Ross” was not the last name of the family that did the embroidery for that logo. That family had a different last name. Their name was “Moritz.”

Before the depression, the Moritz family had a business focused on the making of embroidered lace. Then during the depression, Carl Moritz, the founder of the company, and two of his sons changed the nature of the company’s efforts. They got the employees to start doing the embroidery for the emblems put on sports uniforms.

At the time of its founding, 1885, the Moritz’ company was located on Vine Street in Philadelphia. In 1970 the company moved to northern Philadelphia. In 1986 the Moritz’ company moved much further north. It moved to the Pocono Mountains in northeastern Pennsylvania.

The Moritz family has been an important part of the embroidery industry for five generations. Carl Moritz, Jr., the grandson of the company’s founder, took time off during World War II to serve in the Marine Corps. After three years of service (1943-1946) he got an honorable discharge, and then he returned to Philadelphia to help with the family business.

His son and grandson have also lent their efforts to advancement of the skills required for making embroidered logos. They have made sure that the company has stayed in tune with the times. The youngest Moritz has created a new line of offerings called QDT Products. Those products are computer hardware and software for use in the embroidery industry.

By using such QDT Products, embroidered logos can be made much more efficiently. Design changes can be readily added to the available software. That makes it easier to train the employees who will make the embroidered logos.

With computers as part of the logo-making process, it is doubtful that sports logos will soon go out of style. They will probably be an important part of professional sports for quite some time.

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting.  There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the Internet, graphic design and advertising journals, or word of mouth.

Some companies will provide typesetting, design, color separations (four-color process), color proofing and proofreading service, while other companies just provide the most basic color printing, folding and shipping.

There are brochure-printing companies that will do everything for you; all you need is a clear idea of your brochure’s requirements and whether it is business, promotional or another application, and the brochure company will take it from start to finish.  Brochure design can be a challenge, so you might consider working with the professional designer that many brochure-printing companies offer. Some companies even offer sales literature development assistance and strategic marketing plans.

However if you do your own design, copy writing, typesetting and art placement, and use these services sparingly, you will save money. One thing to keep in mind if you choose to do so is that most basic brochure printing companies will warn you that they will not proof read your work, and that corrections cost extra.

If you simply start at the beginning with a step-by-step review of your needs, many companies will walk you through the features and benefits of their products and services. Because there is so much competition, many services (such as shipping) are offered at a discount or even free. Furthermore, most brochure printing companies will provide their own customer service representative who will work closely with you to make sure your job runs smoothly and efficiently through the entire process, from pre-press to final distribution.

You should investigate thoroughly each brochure printing company and the services they offer to make sure they meet your requirements.  A well-designed brochure can work wonders, and are well worth the effort.